Strong Body. Steady Faith.
Real Results.
We help busy families build sustainable health, without overwhelm, through evidence‑based nutrition, smart training, and hope‑filled support.
Meet the Dales
Hi! We’re Jesse & Erika—parents, coaches, and believers who think strength should serve your real life.
Jesse is an IFBB Pro who coaches smart training that builds durable muscle. Erika is a PhD nutritionist who helps moms lose weight without losing their minds.
We walked a long IVF road, learned to anchor our health in faith, and now we help families do the same, with practical plans, clear education, and a whole lot of encouragement.
Whether you’re here to lose that body fat, win a bodybuilding show, navigate IVF with hope, or just be the role model your children deserve—we’ve got you.
Erika Dale, PhD Nutrition: women’s metabolism, habit design, faith‑forward coaching
Jesse Dale, IFBB Pro: hypertrophy programming, habit consistency, dad strength
Design a Life You Don’t Need a Break From
Freedom isn’t a someday goal, it’s built in the choices you make daily.
We teach moms and dads how to simplify health: realistic meal frameworks, time‑smart routines, boundary setting, and habit systems that fit real life (work, nap schedules, travel, church, sports).
No all‑or‑nothing, no shame, just practical steps that stack wins.
We don’t believe in eliminating ANY one food group because if you can’t enjoy your kids next birthday cake are you even enjoying your life?
Bullets:
- 10‑Minute Meal Matrix (protein-first, family‑friendly)
- Weekly Rhythm Planner (workouts, meals, rest, date night)
- Healthy Habit – creating the habits to last a lifetime
Muscle is the Metabolism You Can Wear
Don’t just hire any bodybuilding coach, hire a pro.
Jesse began bodybuilding at the age of 12 (mainly to avoid being bullied in school).
He fell in love and began to educate himself in every aspect. After winning countless shows, a multitude of overalls, he took the national stage in 2024 and earned his IFBB pro card.
Strong in 30
3‑day/week dumbbell plan (home or gym
Build & Burn
4‑day split for recomp (with cardio finishers)
Stage‑Ready
(by application)
Peak‑week strategy with posing + nutrition
Proof strip: “Down 14 lbs, up 3 lbs lean mass in 12 weeks.” — Mandi R.
Proof strip: “Down 14 lbs, up 3 lbs lean mass in 12 weeks.” — Mandi R.
Science + Surrender: Walking IVF with Strength
We’re an IVF family.
We know the meds, the waiting, the prayers, and the cost.
Our resources blend PhD‑backed nutrition with faith‑led encouragement so you feel supported through retrievals, transfers, and the in‑between.
You are more than your labs, and you’re not alone.
- IVF Survival Guide (Free): symptom relief, snack list, nutrition advice
- Faith in the Waiting: 7‑day devotional for anxious hearts
- Fueling for Fertility: anti‑inflammatory, protein‑forward templates
Disclaimer : Educational only; not medical advice
Purchase Beyond the Bloat IVF survival guide $47 or book a consult with Erika
$99 to dive into your personal IVF journey and receive a game plan custom built for you
Simple, Science‑Backed, Results driven
We only recommend products that are third‑party tested, fit a protein‑first, whole‑food approach. No “magic.” Just tools that make consistency easier.
Peptide Education: What to Know Before You Start
Peptides can be powerful—but they’re not for everyone.
We break down basics (what they are, common goals like recovery, skin, sleep, or body composition), safety considerations, and the difference between “natural activators” and prescription therapies.
You’ll learn which lifestyle pillars must be in place first, and the questions to ask your provider.
Want clarity on which peptides are right for your goals?
Book a one-on-one consultation with me for just $50.
- Which peptides actually work and which are hype & if you even need them
- How to safely stack peptides for fat loss, muscle growth, recovery, and energy
- Dosing strategies & timing that fit your lifestyle
- The exact protocol I’d recommend based on your goals and health history
Best part: If you decide to purchase peptides after our call, the $50 goes directly toward your order—making the consultation essentially free.
No guessing. No cookie-cutter protocols.
Just straight answers, customized to you.
Real Transformations, Real Stories
See how personalized coaching has helped our clients transform their lifestyles and achieve lasting results.
From improved wellness to renewed confidence, these before-and-after stories showcase the power of dedication and tailored guidance. Discover the difference a supportive approach to health can make
Have a question or need assistance?
Fill out the form below, and we’ll get back to you as soon as possible.